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BÀI BÁO KHOA HỌC
LĨNH VỰC DU LỊCH
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Article
Vận dụng marketing dịch vụ trong kinh doanh du lịch
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Ma, Thị Quỳnh Hương
(
2010
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Cung cấp khái niệm chung, đặc trưng và việc vận dụng marketing dịch vụ trong du lịch.
Article
Trào lưu phượt trong giới trẻ Việt Nam hiện nay
Authors:
Ma, Thị Quỳnh Hương
(
2011
)
Trình bày khái niệm "Phượt" và xu hướng "Phượt" trong giới trẻ hiện nay. Đồng thời, phân tích ý nghĩa và những tồn tại của "Phượt" với giới trẻ Việt.
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